Ask around. Pasadena, California is the place ‘you want to live’ if you’re in Los Angeles County or Southern California. It’s location sets it apart from any other city. Even Altadena and South Pasadena feel different. As the generations came and went, traditions were born and leaders were made. Today, the pride & culture surrounding the Pasadena / Altadena area is very strong and tight-knit. It’s like Compton. Everybody knows everybody. And for those who don’t, they still know somebody who knows somebody who knows everybody.
There are a lot of things that make people fall in love with Pasadena. Although everyone has their own reasons why they love the city, there’s one common thing that gives natives a sense of belonging. DENA. Quiet as kept, Pasadena has birthed great people. From Jackie Robinson to Michael Cooper. Van Halen. It has also been a place where greats have established themselves like famous R&B singer Teena Marie. On today’s scene, the artists and entrepreneurs of Generation X and Y have their own businesses and brands that represent the true essence of life in Pasadena / Altadena. And we’ve taken the initiative in listing 3 unique & local clothing brands that currently represent Pasadena / Altadena culture in it’s truest form.
Obvious Giant – The parent company of DENABOY / DENAGIRL, Obvious Giant is a clothing company owned & operated by Dale Mario, Otto Evans, and Eric Wilson. Since 2008,
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| Pasadena Artist & Entertainer Zoneiak McGee |
OG has been the premiere clothing brand in the streets of Pasadena / Altadena being worn by local rappers and musicians at popular events which include the Yardnic & Nic@Nite. The brand helped create a unifying bond between Pasadena and Altadena, considering everyone went to school together. Obvious Giant has been one of the biggest local clothing brands worn by actual natives of Pasadena / Altadena over the past 10 years. You can see their gear in many local music videos, promotional footage, and events. The makers of this brand are products of Pasadena / Altadena making it one of thee top most authentic apparel lines in the city. You can find Obvious Giant (DENABOY/DENAGIRL) by visiting Dorothy’s Boutique at 2057 N Los Robles Ave #11, Pasadena, CA 91104 or Call (626) 817-9777
Pasadena-ish – Created by G Marcus, Pasadena-ish (“ish” standing for ‘I Stay Hustling’) rooted in 2013 and has since grown into a well known local clothing brand. Pasadena-ish has made
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| Master P (left) & G Marcus (right) |
appearances in a lot of local music videos and has even been seen worn on models & porn stars 😉 . One thing that makes this brand different is the diversity in types of clothing. In fact, Pasadena-ish can be seen more on pants, beanies, and undergarments than T-Shirts. Pasadena-ish has been very well received by the younger Pasadena generation and embraced citywide. This clothing brand represents a generation’s perspective and artistic expression. Currently, Pasadena-ish is predominantly promoted on Instagram. Follow @pasadenaish_i_stay_hustlin to get in contact with G Marcus for orders.
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We Are Born and Raised – A graduate of John Muir High School, We Are Born & Raised clothing company was created by Eric Williams of Altadena as a way to strengthen pride
& culture around cities that people grew up in. The cool thing about this brand is that it started in DENA but reaches to virtually any city you can think of. The brand essentially gives customers a way to sport their own city with the We Are Born and Raised design. Williams also has variant themes like Just A Kid from… and You can see his gallery and order your very own We Are Born and Raised gear on their official website.
ThaWilsonBlock Magazine 